A friend of mine always pointed out that the gas stations advertise that it costs $2.899/gallon, but if you actually put one gallon in your vehicle you get charged $2.90. I am going to try it the next time I fill up my motorcycle.
I wonder if we have grown so accustomed to that .9 cent at the end, that we don't notice it. What if a gas station started advertising 2.90/gallon? Would people stop going there and go across the street to the station with 2.899/gallon? Or do we even care? If people looked at the difference in price as one tenth of one cent would they feel like they are getting a bargain?
Would the oil companies make more money if they just ceded the fact that they are charging the rounded price for the product or not?
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